The authors describe 3 types of marketing orientations and how to view social marketing as an exchange process. Reflect on your own experiences, either personal or professional. Currently what type of marketing orientation is dominate for the health promotion/education industry? Give an example. For your example, what do you perceive were the costs & benefits of using this type of marketing strategy?
According to Philip Koltler social marketing is defined as "the design, inmplementations and control of programs calculated to influence the acceptability of social ideas, and involving consideration of product, planning,pricing,communication,distribution,and marketing research."Social marketing is not just social advertising that seek to reach out for a particular group of consumers, it is a much systematic process which focuses on the needs of consumers. According to the article, early in the marketing history, social marketing was perceived as an economic exchange of some payment for some tangible product. However, in recent years, social marketing has become more and more sophicticated. This technique of social maketing, now, not only seeks to target the physical needs of the consumers but also the psychological needs. One of the most popular programs of social marketing in the health care domain which gained a lot of attention recently is the ALLI program. The program does not promote the selling of some diet pills but it also forces the buyer to adopt a healthy lifestyle. The goal of the program is to help buyers realize that obesity is unhealthy and that lifestyle changes need to be made. The program uses a strategy design system to publicize the product. The alli is seen everywhere, on television commercials, popular magazine ads, at drugstores and at physician's offices. The program also offers a detailed agenda on how to maintain a healthy weight. It also includes a small booklet on some healthy food recipes. For the consumer who decides to be part of the alli program, the benefits might be far greater than the costs. Unlike most diet programs, the alli program does not promise the consumer to notice dramatic weight loss just by taking the pill. The program clearly indicates that consumers need to plan a healthy diet, as well as excerice along with the pill in order to see results. This realistic view of the alli program makes it easy for consumers to believe in the reliability of the program and thus buy the product. By doing so, the program uses the communication strategy outlined in the article to tell consumers about the product. The cost of alli is relatively expensive comparing to the other over the counter diet pills. The cost of developing some serious side effects can also be a concern for some individuals.

Blog 3

In the Collins & Tilson article, they discuss the characteristics of generational groups and how this knowledge can help educators design more effective instruction.Do you agree with the characterics of your generation? As an educator, give an example of how you would try to implement one of the method of instructions if creating a unit of instruction for millenials
In the Article By Collins and Tilson, the Millenial generation are" those students who are born in the year 1982 and later." According to O'reilly, they are described as ambitious, warm, confident, practical and self centered. In my opinion, this description is a little bite too general and does not necessarily fit all millenial students. I believe that personality differences as well as culture variations will be an ultimate deciding factor. Personality types such as introvert and extrovert also play a role. Those who are introvert may not feel comfortable working with others. Whereas, students who are extrovert are much more sociable and motivated to work in groups in order to achieve a certain task. Also, some cultures encourage competition. In this case, group and team learning is very minimal and therefore does not always apply to the millennial generation. According to Tapscott, millenials are curious, assertive, selfreliant and accepting of diversity. I strongly agree with this description because as more immigrants come to the States, the more aware people become of diversity and cultural differences. As opposed to the silent and the Boom generation, millennials are the most knowledgable about cultural diversity. This is mainly due to the internet, the availability of many study abroad programs, community involvement and the rise of immigrants. I also believe that millenials are "curious," and are more skeptical about their surroundings than any other generation. They learn best by doing and not just observing. For this reason as an educator, I would implement an activity where students have to pick a subject and research it and then present it to the rest of their class. Therefore, millenials learn to be independent and will be able to achieve self confidence and competence when presenting information to other students.